“Business is a human enterprise.” - Simon Sinek
With a focus on providing amazing experiences for its customers, Anythink transformed from the worst-funded library system in the state of Colorado to one of the most recognized brands in the industry. This transformation was fueled by a combination of necessity, tenacity, creativity, collaboration, authenticity and straight-up guts – a start-up mentality inspired by private and nonprofit industries. Yet the majority of Anythink’s success stems from the human interactions between staff and customers - one of libraries’ greatest strengths. Learn from this unique case study how putting the customer experience first, building a strong culture and embracing change can help build word-of-mouth marketing that shifts perceptions and inspires brand loyalty.
http://schedule.sxsw.com/2015/events/event_IAP34170
